Gym reports that help you keep members

Retention is where a gym makes its money

Finding a new member costs far more than keeping an existing one, and most members do not leave on the day their plan ends — they stop coming weeks earlier. FitYantra's reports are built around spotting that moment.

• Active vs expired — how many members you really have today.
• Retention list — members whose plan has lapsed or is about to, ready for a phone call.
• Attendance streaks — the current and longest streak for each member, so you can tell who is building a habit and who is slipping.
• Date-range reports — any period you choose, for the monthly review with your partners.

Turn the report into a phone call

A report is only useful if someone acts on it. Each week, take the retention list and call the members on it. Our guide on reducing member churn has a simple routine that works for small gyms without a sales team.

You can also send a notice to every member through announcements in the member app — a holiday timing change, a new class, or an offer for members who renew this week.

More of what FitYantra does